Inside Bidfood UAE’s CSM and Mademoiselle Desserts training

September 11, 2019 | 10:00 PM Bidfood - News

At exactly 10:00 a.m. this morning, an army of our Bidfoodies marched down the stairs and into our pantry, lured by the smell of chocolate, vanilla, caramel, and all things sweet. 


It was time for the long-awaited CSM and Mademoiselle Desserts training, led by our very own Category Manager and self-professed sweetaholic, Claudia Bellenghi.


As usual, the session started with some theory, where Claudia walked the crowd through the CSM and Mademoiselle Desserts’ ranges, SKU by SKU, emphasizing on the USPs, packing, shelf-life and other criteria. 


After a ten-minute break, it was time to taste the goodies, and what better way to master a product than to interact with it? A cluster of Bidfoodies formed around the common table as they all nibbled and explored the ranges: donuts, muffins, cakes, and cookies – you name it! 


Contact us for more details on our CSM and Mademoiselle Desserts ranges!