S.Pellegrino Launches First Edition of ‘S.Pellegrino Christmas Competition’ in the UAE
December 10, 2019 | 10:00 AM
S.Pellegrino, Nestle Waters in collaboration with Bidfood UAE launches the first edition of the S.Pellegrino Christmas Competition in the UAE to celebrate the festive Christmas season all the while encouraging F&B partners to recycle in a collaborative effort to tackle waste.
Nice major local F&B outlets are participating in this year’s competition, namely Jazz@PizzaExpress – JLT, PizzaExpress – Al Safa, LUIGIA, Hard Rock Café – Dubai International Airport T3, Hard Rock Caffe – Dubai Festival City, Eataly – The Dubai Mall, Markette – The Dubai Mall, Carluccio’s – Spring Souk, and Social House – The Dubai Mall.
Participants were encouraged to build eye-catching Christmas trees using their stock of empty S.Pellegrino’s 1L glass bottles and were given creative freedom on choice of shape, size, and decoration. S.Pellegrino’s team in Dubai will be visiting the participating outlets to judge the tree based on creative usage of the S.Pellegrino bottles and the overall look and Christmas feel of the “tree”.
On the 15th of December, three winners will be chosen. First place will receive AED 5,000, second place AED 3,000, and third place AED 1,000, in gift vouchers.
This program marks the first step in S.Pellegrino’s efforts to install a 360 recycling program in 2020.