Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

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Al Diyafa

Co Brands

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

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Bidfood

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

Bidfood Jordan offers a diverse portfolio of products and services to meet the specific needs of their customers in the food industry focusing on delivering quality products, maintaining efficient supply chains, and providing exceptional customer service.

Bidfood Jordan

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

JORDAN

Distribution centers delivering to all districts daily

Experience the culinary marvel of Lamb Weston Twister Fries, a revolutionary take on traditional fries that sets a new standard for fry excellence! These spiral-cut gems are far from ordinary; they&#39;re a symphony of golden crispiness with a twist. Meticulously crafted from premium potatoes and infused with the perfect blend of seasoning, each bite delivers an explosion of flavor and a gratifying crunch. Whether served as appetizers, a side dish, or the main attraction of the meal, Lamb Weston EMEA&nbsp;Twisters are guaranteed to leave your customer&rsquo;s taste buds in awe. Make sure to pass by Zero Gravity Dubai&nbsp;for the ultimate fry experience!

Discover the full <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=46">Lamb Weston&nbsp;range</a> &amp; place your orders anytime, anywhere only on myBidfood: <a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

Register&nbsp;&amp; order on the following link:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogR</a>

Experience the culinary marvel of Lamb Weston Twister Fries

Exciting news from our recent masterclass in the UAE&nbsp;led by Chef Brice Konan-Ferrand!&nbsp;We dove deep into the world of pastry craftsmanship, focusing on Chocolatree&#39;s artisanal tart shells. Chocolatree ready-to-use shells were the star of the show, as chefs learned expert techniques to elevate their pastry creations.

From filling to decorating, attendees explored every aspect of tart cake creation, guided by hands-on demonstrations and personalized tips. Handmade and free from preservatives or artificial flavors, Chocolatree tart shells perfectly balance convenience and premium quality.

They&#39;re a must-have in every chef&#39;s kitchen!

Watch it <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_uae-mybidfood-bidfoodme-activity-7191399765660549120-UR_Q?utm_source=share&amp;utm_medium=member_desktop">here</a>&nbsp;and follow us on LinkedIn

Discover the full, register, &amp; elevate your pastry game today on myBidfood. Order now: <a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

Discover <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=66">Chocolatree&#39;s Tart Shell Range!</a> Register&nbsp;&amp; order on the following link:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogR</a>

Chocolatree Tartshells Masterclass with Chef Brice Konan-Ferrand

Ending this 2024 Ramadan season with an Iftar at W Dubai - MIna Seyahi&nbsp;powered by myBidfood! We were thrilled to sponsor the Iftar, providing a diverse array of products that added flavor and joy to the evening.

From <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=8">KARAN BEEF</a>&nbsp;&amp; <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=10">SILENT WAGYU BEEF CUTS</a> to <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=14">TANMIAH FOOD COMPANY&#39;S POULTRY</a>&nbsp;&amp;<a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=20"> PACIFIC WEST&#39;S SEAFOOD</a>, to our <a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=74">PREMIUM ASIAN CONDIMENTS</a>, our offerings catered to every palate. As guests gathered to break their fast, it was immensely gratifying to witness the smiles of satisfaction on the faces of attendees we served, reaffirming our commitment to always offering our customers the most premium brands and products that help them provide amazing dining experiences!

Register&nbsp;&amp; order on the following link:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogR</a>

An Iftar at W Dubai - Mina Seyahi powered by myBidfood!

It was an evening filled with warmth, fun, and the spirit of partnership as we shared a memorable Iftar with our valued partners in the UAE, followed by an exciting round of golf. Above the tranquil golf course, we had the opportunity to break fast together and indulge in delicious food, while engaging in meaningful conversations.

As we transitioned from Iftar to golf, the shared experience of the sport provided a unique platform for deepening our connections and strengthening our relationships. Through this blend of tradition and recreation, we not only celebrated the blessings of Ramadan but also laid the foundation for continued collaboration and mutual success.

Watch it <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_ramadan-bidfood-bidfoodme-activity-7181192630637056001-vkjT?utm_source=share&amp;utm_medium=member_desktop">here</a>

Register&nbsp;&amp; order on the following link:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogR</a>

Bidfood Iftar at Top Golf Dubai

Bidfood in the UAE participated in the &ldquo;Your Iftar is on us&rdquo; drive initiated by the UAE Food Bank - Dubai Municipality&nbsp;throughout the month of Ramadan! Bidfoodies volunteered to pack, load, &amp; distribute 500 meals to deserving workers. An act of recognizing the significance and importance of supporting our community during this time of reflection and generosity.

Ramadan Kareem to all.

Watch it <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_bidfooduae-bidfoodme-mybidfood-activity-7177963790607544321-uRQT?utm_source=share&amp;utm_medium=member_desktop">here</a>&nbsp;and follow us on LinkedIn

Bidfood joins "Your Iftar is on us” drive initiated by the UAE Food Bank

&ldquo;Bidfood is a family and my team, no matter what role they have, are all part of this family.&nbsp;I am hands-on, but I am equally focused on allowing for autonomy, entrepreneurship, and creativity.&quot; - Said our CEO Hisham Aljamil in his latest interview with Caterer Middle East!

Check out the full article discussing Bidfood Middle East&#39;s current &amp; future plans for the business and our people: <a href="https://bit.ly/3TdW80e" target="_self">https://bit.ly/3TdW80e</a>

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How Bidfood ME is leading the way in the region’s foodservice sector

<a href="https://www.linkedin.com/company/gulfood/" target="_self">Gulfood - The World&rsquo;s Largest, Most Trusted F&amp;B Sourcing Event</a> took place at <a href="https://www.linkedin.com/company/dubai-world-trade-centre/" target="_self">Dubai World Trade Centre</a> last week and our partners went all out! Check how Bidfood&rsquo;s partners from all over the Middle East showcased their top-class innovations and products covering various categories, ranging from Center of the Plate, Bakery &amp; Pastry, Beverages, Dairy, and much more! All items can be ordered on myBidfood, anytime, anywhere! All you need to do is visit the following link, register, login, &amp; place your orders: <a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

Watch it&nbsp;<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-bidfoodme-uae-activity-7168242364254175232-FLlU?utm_source=share&amp;utm_medium=member_desktop">here</a>!

Bidfood Middle East at Gulfood 2024

Check out Fever-Tree pop-up night at Barfly powered by myBidfood! 
Guests got the chance to try the 3 brand-new Fever Tree Flavors: &ldquo;Not You Average Paloma&rdquo; using FT Blood Orange Soda, &ldquo;Sunset in Barfly&rdquo; using FT Raspberry &amp; Orange Blossom Soda, and &ldquo;Tokyo Fizz&rdquo; using FT White Grape &amp; Apricot Soda. And yes, the drinks were as awesome as their names! 
 
Discover the full range, register, &amp; order now by visiting myBidfood: <a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

<a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=106">Discover Fever-Tree&#39;s Full Range Here</a>

Fever-Tree pop-up night at Barfly powered by myBidfood!

Presenting Silent Valley Wagyu, the newest addition to Bidfood UAE Protein portfolio all the way from South Africa! We had the pleasure to share with some of our customers the first ever Silent Valley&nbsp;inspired menu hosted at Porter House Steaks &amp; Grills at Sofitel Dubai The Palm. The menu comprised of 4 dishes, all incorporating Silent Valley Wagyu in a unique way that complements the whole dish. Making it a special, unforgettable experience.

One of many things that makes Silent Valley Wagyu unique, is that their cattle are reared without the use of growth stimulants or routine antibiotics, all beef products are fully traceable back to source via DNA, HACCP &amp; ISO22000 accredited, and Halal certified. 
 
To know more about all the cuts available, and order, register now to myBidfood on the following link: <a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

<a href="https://inspiration.mybidfood.com/middle-east/bidfoodme-product-guide/?page=10">Check out Silent Valley Wagyu&#39;s Range Here</a>

Silent Valley Wagyu, the newest addition to Bidfood UAE Protein portfolio

&quot;Fever Tree is our better half in creating drinks for our guests&rdquo; said Nikolina Gutović, Hendricks Bar Manager. We had an exclusive chat with Nikolina where she explained her journey with&nbsp;<a href="https://www.linkedin.com/company/fever-tree/">Fever-Tree</a>&nbsp;as the go-to mixer starting in Europe as a consumer, expanding all the way to Dubai as a partner! Check out what she had to say about Fever Tree x Hendricks Bar partnership powered by myBidfood!

Discover Fever Tree &lsquo;s flavours, register, &amp; order on the following link:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

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Fever Tree Mixers X Hendricks Bar

Bidfood in the UAE is now a distributor of H&auml;agen-Dazs&nbsp;<a href="https://www.linkedin.com/company/general-mills/">General Mills</a>&nbsp;delectable ice cream products to the foodservice industry, offering a wide range of the luxurious brand&rsquo;s velvety items &amp; flavors.

Register now to myBidfood to order &amp; discover the brand&rsquo;s full portfolio:&nbsp;<a href="https://bit.ly/3O2ogRk" target="_self">https://bit.ly/3O2ogRk</a>

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Bidfood X Häagen-Dazs

A TRIBUTE TO THE MEN AND WOMEN DRIVING ONE OF THE MOST DYNAMIC SECTORS IN THE REGION

In the dynamic world of Food and Beverage, a select few stand out as exemplary trailblazers, innovators, and visionaries, reshaping the landscape with their dedication, expertise, and unyielding commitment to excellence. These All-stars have etched their mark in the industry, steering it towards unparalleled success and transforming challenges into opportunities. We celebrate and pay tribute to these remarkable individuals whose passion and excellence have propelled the F&amp;B realm to new heights, setting a standard of excellence for years to come.

Message from the CEO Hisham Aljamil

&quot;Dear Esteemed Readers,

I am delighted to share Bidfood&#39;s partnership with Hotel &amp; Catering News Middle East in sponsoring the TOP 40 F&amp;B All-Stars feature for the year 2023.

This initiative stands as a beacon of excellence in showcasing the remarkable achievements and dedication of the visionaries and the culinary maestros who transform ingredients into masterpieces. Their stories will reveal the dedication experimentation, and endless pursuit of perfection that make the F7B industry a treasure trove of inspiration in the region.

Being the leading Foodservice distributors in the Middle East, we recognise the immense talent and commitment that drives this dynamic sector via the innovators and leaders who are setting new standards to the industry.

Bidfood, being a vital part of this year&#39;s TOP 40 F&amp;B All-Stars feature allows us to showcase our unwavering support for the culinary community and is a testament to our dedication to celebrating the innovation and passion that shape the F&amp;B landscape.

We look forward to being inspired by the stories of triumph, resilience and creativity that the future brings to light.&quot;

Best regards,

HIsham Aljamil

CEO, Bidfood MIddle East

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Hotel &amp; Catering News Middle East&#39;s Top 40 F&amp;B All-Stars edition this year is powered by none other than myBidfood!

Being the leading foodservice distributors in the region, we proudly supply world class brands to visionaries &amp; culinary maestros who transform ingredients into masterpieces! As a tribute to their dedication &amp; endless pursuit on taking the industry to unprecedented heights, we take pride in supporting the resilience, innovation, and creativity of the leaders that are shaping the F&amp;B landscape!

Check out the full issue here:&nbsp;<a href="https://bit.ly/3Fj9UqG">https://bit.ly/3Fj9UqG</a> 
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