Here at Bidfood ME, we are a foodservice distributor of food, beverage and non-food related products in 5 markets (United Arab Emirates, Saudi Arabia, Bahrain, Oman and Jordan) to customers in a wide range of sectors within the foodservice and catering industries. These include; hotels, restaurants, cafes, QSRs, sub-distributors, wholesalers, entertainment, as well as many independent operators in the hospitality industry.
At Bidfood, our mission is to deliver service excellence, making life easier and helping our customers to grow. Therefore, everything we do has our customers at heart, and is led by research and insights, whether that's into food trends that help menus stay ahead of the curve, or into the latest technological advances that allow us to continuously develop our service offering.
For us, great service starts by employing great people, taking time to learn about our customers' business, and being inspired by the great service they offer to their own customers.
To be and always be the leading partner to the foodservice channel.
To enable food operators to provide an amazing dining experience to end consumers.
A rewarding and entrepreneurial environment, supported by growth and development, governed by moral values and principles.
To integrate social responsibility activities into our business models, ideologies, and day to day operations in quest of making the community a better place to live in.
A healthy business model delivering committed return on investment while exponentially growing the value of the organization.
Best-in-class go to market strategies to deliver sustainable business growth driving brand equity.
Outstanding product and service solutions driven by innovation and professionalism.
It is our mission to deliver service excellence, make life easier and help our customers to grow.
We provide the right quality and choice for your menu.
We deliver real value through commercial and sustainable partnerships.
Our teams are dedicated to and passionate about delivering service excellence.
Keeping an eye on the bigger picture, through trends, technology and sustainability & CSR.
All 5 markets rebranded to Bidfood.
HORECA UAE was awarded with the CSR label for the 5th consecutive year.
Bidfood – Jordan was set up.
Online ordering REPRESENTS 25% of total orders in the UAE
Official illy UDC “Università del Caffè” center of excellence opening in KSA
HORECA UAE moved to a new facility.
Crossed AED 300M in sales across the ME.
Al Diyafa KSA extended its operation to cover retail channels.
UAE launched the first B2b online ordering platform.
1500+ SKUs across the ME.
HORECA UAE won the first CSR label.
HORECA expanded into Bahrain and Oman.
Crossed AED 200M sales across the ME.
1000+ SKUs across the ME.
HORECA UAE launched the first B2B Rewards system.
Sold the first case of beef in the UAE.
HORECA UAE won the title of Best F&B Supplier of the year.
Crossed AED 100M in sales across the ME.
Al Diyafa was set up from greenfield to cover the foodservice CHANNEL of KSA.
HORECA UAE partnered with Sweet Street.
First sale made in HORECA Express UAE.
HORECA UAE partnered with Lamb Weston.
500+ SKUs across the UAE.
First implementation of HACCP, ISO, Digitrak and CRM in the UAE.
HORECA UAE partnered with SanPellegrino.
HORECA was set up in the UAE as a dedicated foodservice distributor with a team of 9 people.