Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

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Al Diyafa

Co Brands

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

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Bidfood

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

Bidfood Jordan offers a diverse portfolio of products and services to meet the specific needs of their customers in the food industry focusing on delivering quality products, maintaining efficient supply chains, and providing exceptional customer service.

Bidfood Jordan

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

JORDAN

Distribution centers delivering to all districts daily

Recently, Bidfood Oman hosted an exclusive Chef&rsquo;s Table event at Char Restaurant, W Hotel, for the official Middle Eastern launch of True North Beef by Stanbroke. Top chefs and valued partners from Oman&rsquo;s premier hotels gathered to experience this exceptional beef range. Guests enjoyed a curated tasting menu highlighting premium cuts, including Wagyu, Pure Wagyu, Angus, and Grain-Fed beef, each selected for its rich flavor and quality.&nbsp;

Guided by renowned Chef Abhishek, the event showcased the versatility and superior taste that True North Beef offers to elevate culinary experiences. Dishes like Wagyu Beef Tartare, Wagyu Beef Tongue, Beef Cheek, and Angus Striploin underscored the quality that sets True North apart in the global beef industry. Attendees engaged in discussions around the unique qualities and sourcing of True North Beef, which Stanbroke, an industry leader, has designed to meet the highest culinary standards.&nbsp;

The event marks the beginning of True North&rsquo;s journey in Oman&rsquo;s fine-dining scene, bringing the best of global beef to the Middle East. This exclusive launch allowed partners and chefs a firsthand experience of the quality that will shape future menus and redefine excellence in Oman&rsquo;s food service industry.&nbsp;

Check out the highlight <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop">here</a>

To enquire or order, click on the following link:  <a href="https://bit.ly/3W7Ju4u" target="_blank">https://bit.ly/3W7Ju4u</a>  &nbsp;

<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop  ">https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop&nbsp;&nbsp;</a>

True North Beef by Stanbroke Launches in Oman

Bidfood UAE recently delivered a memorable Fever-Tree Perfect Serve experience at the iconic Indya by Vineet, bringing together the finest pairings of premium mixers and gins in an elegant and immersive setting. The event highlighted the full range of Fever-Tree SKUs, with each variant carefully paired with its ideal gin counterpart to showcase the unique flavour harmonies and elevate the tasting experience.&nbsp;

Guests were welcomed into a gastronomic journey, where Indya by Vineet&rsquo;s culinary team designed a bespoke, multi-course lunch menu tailored to complement the distinct notes of each drink. From refreshing citrus profiles to deeper, spiced tones, the food and beverage pairings were crafted to perfection, offering an unparalleled sensory experience.&nbsp;

A key highlight of the event was an exclusive session held in Indya&rsquo;s dedicated gin room, where attendees were guided through Fever-Tree&rsquo;s diverse product range. Experts delved into the flavour nuances of each mixer, explaining how they are designed to enhance and complement specific gins. Guests gained a deeper appreciation for the art of mixing, learning how Fever-Tree&rsquo;s commitment to using the finest natural ingredients results in a superior drinking experience.&nbsp;

This event not only underscored Bidfood UAE&rsquo;s dedication to providing premium, tailored beverage solutions but also reinforced its partnership with Fever-Tree in promoting the perfect serve. By seamlessly blending education, fine dining, and expertly curated drinks, Bidfood created a truly unique and sophisticated experience for all in attendance

The Perfect Serve at Indya by Vineet

Bidfood UAE proudly introduces Phoenix, a premium Wagyu beef range that showcases the highest quality F1-F4 marbled Wagyu beef, sourced from Australia&rsquo;s finest herds. Raised in pristine pastures and finished on grain for a minimum of 365 days at world-class feedlots, Phoenix delivers an exceptional culinary experience with its rich, soft, and delicate taste. The unparalleled marbling and flavor promise to leave diners craving more.&nbsp;

To celebrate this exclusive launch, Bidfood hosted a private gathering for 20 guests, including 15 valued customers and 5 staff members, on a private dining deck at La Promenade Restaurant. Chef de Cuisine Remy and Assistant Sous Chef Louis curated a special set menu that featured:&nbsp;

Starter&nbsp;

Amuse Bouche&nbsp;

Two Main Courses&nbsp;

Dessert&nbsp;

The evening spotlighted top-tier cuts from the Phoenix range, including:&nbsp;

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Phoenix Tenderloin&nbsp;

Phoenix Striploin&nbsp;

Phoenix OP Ribs&nbsp;

Phoenix Cube Rolls&nbsp;

Each dish featured meat with marbling scores of MB6-7+ and MB8-9+, providing a true showcase of the finest Wagyu beef. This exceptional dining experience further solidified Phoenix&#39;s reputation as a premium Wagyu range that brings diners back for an unforgettable taste of luxury.

Bidfood UAE Launches Premium Wagyu Range – Phoenix

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In support of Breast Cancer Awareness Month, Bidfood UAE teamed up with Marriott Global Office to deliver a unique Illy coffee experience during their Pinktober Town Hall. The event featured Illy&rsquo;s Arabica Selection Brasile Cerrado Mineiro, a coffee produced entirely through regenerative agriculture, which protects and preserves the soil where it grows. Attendees enjoyed the sustainably sourced brew in various forms, including cold brew, Illy Crema, and classic espresso. This activation not only raised awareness for breast cancer but also emphasized the importance of sustainable practices, highlighting both companies&rsquo; commitment to environmental stewardship and social responsibility.&nbsp;

This partnership not only highlighted Bidfood&rsquo;s dedication to supporting socially and environmentally conscious initiatives but also their ongoing mission to deliver exceptional, sustainable products to their partners. By blending advocacy with innovation, Bidfood and Illy demonstrated how businesses can drive meaningful change while delivering premium experiences.

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Marriott Town Hall - Breast Cancer Awareness

As part of our CSR initiative and commitment to giving back to the community, Bidfood UAE proudly partnered with Al Noor Training Centre for People of Determination in Dubai to raise awareness for breast cancer. In a heartwarming and collaborative effort, we organized a special activity where abled children worked hand-in-hand with our team to create and bake cookies and cupcakes.&nbsp;

The project was more than just about baking; it carried messages of hope and support, beautifully decorated on top of the baked goods. This meaningful initiative not only highlighted the importance of breast cancer awareness but also emphasized the power of community involvement and unity in spreading positive messages. Through this activity, we aimed to inspire hope and raise awareness in a unique and engaging way, while fostering inclusion and teamwork among all participants.

Bidfood UAE Partners with Al Noor Training Centre to Raise Awareness for Breast Cancer

As part of the coffee celebrations, illy, in collaboration with Bidfood, conducted an exclusive product experience activation at Latitude Caf&eacute;. The event focused on showcasing illy&#39;s renowned single-origin coffee range, offering guests a unique and immersive coffee journey.&nbsp;

Customers were guided through an informative tasting session featuring illy&rsquo;s top single origins: Brasile, Guatemala, and Ethiopia. This journey allowed attendees to appreciate the distinctive flavors and profiles of each origin, enhancing their understanding of illy&#39;s commitment to quality.&nbsp;

The experience came to life with a dedicated coffee zone setup within Latitude Caf&eacute;, where guests could fully engage with the products. The highlight of the event was a &quot;Taste and Tell&quot; session, led by illy&rsquo;s expert baristas, who shared insights on the origins, brewing techniques, and tasting notes.&nbsp;

This activation not only elevated the coffee experience for the attendees but also showcased illy&#39;s passion for excellence in every cup. It was a perfect blend of education, engagement, and exquisite coffee, leaving guests with a deeper appreciation for illy&rsquo;s single-origin range.

illy and Bidfood Host Coffee Experience Activation at Le Royal Meridien Abu Dhabi

In celebration of International Coffee Day, Bidfood UAE, in collaboration with Le Royal M&eacute;ridien Spa and Resort Dubai, hosted a special event powered by illy. The celebration took place at the resort&#39;s scenic outdoor pool lounge, providing guests with an unforgettable coffee experience featuring illy&rsquo;s finest selections.&nbsp;

Guests indulged in a variety of offerings, including hot espressos, refreshing iced lattes, and the finest from illy&rsquo;s 100% Arabica selection. The crowd also enjoyed illy&#39;s signature cold brew and illy Crema, which quickly became favorites among attendees.&nbsp;

Adding to the success of the event, the staff at Le Royal M&eacute;ridien were exceptionally supportive, serving guests with cups of deliciousness throughout the day. Their efforts contributed to the smooth execution of the event, ensuring that everyone experienced the warmth and joy associated with illy coffee.&nbsp;

The event beautifully highlighted illy&rsquo;s belief that every cup of coffee carries an emotion, inviting guests to experience happiness through the art of coffee. With a perfect blend of great coffee, attentive service, and a serene atmosphere, this celebration truly embodied illy&rsquo;s commitment to &quot;live happy-illy,&quot; leaving a lasting impression on all who attended.

Bidfood UAE and illy celebrates International Coffee Day at Le Meridien Spa and Resort Dubai

The Monin Cup Bahrain 2024, powered by myBidfood, was held at Onyx Rotana, showcasing the skills of ten talented baristas from diverse nationalities. The judging panel featured esteemed experts, including Mr. Nana Sechere, the MONIN Beverage Expert for the Middle East, Mr. Felipe Valencia Santander, MONIN Beverage Expert and Dubai Studio Manager, and Mr. Lukasz Lazowski, Beverage Manager at Amriya Group Bahrain.&nbsp;

The event ran from 10 AM to 4 PM, kicking off with a warm welcome for guests that included signature drinks crafted by our beverage specialists, featuring the new Monin Pure range, accompanied by delicious canap&eacute;s. Attendees enjoyed a unique 360-degree camera experience, adding to the excitement of the day.&nbsp;

A masterclass led by Mr. Felipe Valencia Santander set the stage for the competition, where participants were challenged to create four identical drinks in just eight minutes. The atmosphere buzzed with creativity and skill as each competitor showcased their talent, often exceeding the schedule.&nbsp;

After a thrilling competition, scores were tallied during the second coffee break, culminating in the announcement of the winners:&nbsp;

<ul>
	<li>
	1st Place: Valeriia Zinchenko (Russia) - awarded BD 500 and the opportunity to represent Bahrain at the Monin Cup final in France on December 3-4, 2024.&nbsp;
	</li>
</ul>

<ul>
	<li>
	2nd Place: Manar Aldoaeris (Bahrain) - awarded BD 300.&nbsp;
	</li>
</ul>

<ul>
	<li>
	3rd Place: Threesha Suvarna (India) - awarded BD 200.&nbsp;
	</li>
</ul>

Congratulations to all participants for their remarkable performances!&nbsp;

First Monin Cup Bahrain 2024

The recent Carma Launch Event celebrated a significant milestone in the growing partnership between Carma and Bidfood UAE. Hosted at the prestigious Chocolate Academy in Dubai, the event provided an exclusive opportunity for over 40 pastry chefs to experience the delicious Carma range, showcased through a custom workshop led by the talented Chef Leon Krohn from the Carma team.&nbsp;

The event highlighted an exceptional selection of Carma products, including:&nbsp;

<ul>
	<li>Dark Chocolate Coins&nbsp;</li>
	<li>Milk Chocolate Coins&nbsp;</li>
	<li>White Chocolate Coins&nbsp;</li>
	<li>Specialty Chocolate Coins&nbsp;</li>
	<li>Cocoa Butter &amp; Powder&nbsp;</li>
	<li>Toppings and Sauces&nbsp;</li>
</ul>

Chef Leon Krohn curated a series of five exquisite pastry recipes to demonstrate the versatility and quality of the Carma range. These recipes included:&nbsp;

<ul>
	<li>Coffee &amp; Caramel Bonbon&nbsp;</li>
	<li>Volcanic Chocolate &amp; Pralin&eacute; Choux&nbsp;</li>
	<li>Caramel &amp; Hazelnut Waffle&nbsp;</li>
	<li>Chocolate &amp; Hazelnut Cake&nbsp;</li>
</ul>

The launch event not only introduced the Carma range to our customers but also offered an interactive, hands-on experience where chefs had the chance to see how these products can elevate their own creations. This was truly a memorable event, reinforcing the strong collaboration between Carma and Bidfood UAE while celebrating the art of pastry.

Watch it <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_sustainable-carma-bidfooduae-activity-7249031995035402241-idcz?utm_source=share&amp;utm_medium=member_desktop">here</a>

Carma Launch Event marks key milestone in Partnership with Bidfood UAE

San Pellegrino Waters hosted an exclusive luxury dining experience on the 24th of September, featuring a carefully selected range of premium wines and a specially curated menu crafted by renowned Chef Giacomo Amicucci. The event provided an exquisite, tailored experience for our valued customers, offering an evening of culinary delight in an intimate private dining setting.&nbsp;

Guests were treated to a multi-course meal where each dish was paired with fine wines, thoughtfully explained by the expert sommelier on-site. The highlight of the evening was the seamless integration of San Pellegrino Waters, perfectly complementing both the wine selections and the refined dishes, adding a refreshing touch to the overall experience.&nbsp;

This luxury event was a true testament to the art of fine dining, showcasing the harmony between exceptional food, wine, and premium waters.

San Pellegrino's Luxury Dining Experience at Niko Romito

Bidfood UAE proudly took part in the Caterer Middle East 2024 Awards, an annual event recognizing excellence and innovation in the region&#39;s food and beverage industry. With 33 categories celebrating the best talent across the F&amp;B sector, this prestigious event brought together professionals to honor remarkable achievements.&nbsp;

As the official coffee sponsor of the evening, Bidfood UAE, through its partnership with illy, served premium coffee to all guests throughout the awards ceremony. In addition to this, Bidfood showcased its specialty cheeses, offering attendees a taste of our high-quality products.&nbsp;

Our involvement extended to presenting four key award categories, which were overseen by Sara Ayoubi, Marketing Manager at Bidfood UAE. The categories included:&nbsp;

<ul>
	<li>Unsung Hero of the Year&nbsp;</li>
	<li>Young Chef of the Year (30 Under 30)&nbsp;</li>
	<li>Pastry Chef of the Year &ndash; Independent Venue</li>
	<li>Hotel Pastry Chef of the Year&nbsp;</li>
	<li>Sous Chef of the Year&nbsp;</li>
</ul>

We are proud to support such an inspiring event and look forward to continuing our commitment to excellence within the F&amp;B industry.

Watch it <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_mybidfood-bidfooduae-caterermiddleeastawards2024-activity-7246439678017458177-dkN0?utm_source=share&amp;utm_medium=member_desktop">here</a>

Bidfood UAE & illy Coffee Sponsors Caterer Middle East 2024 Awards

Bidfood KSA recently hosted an exclusive Monin Day at our Riyadh office, deditacted to showcasing the best of winter flavours. The event brought together customers, baristas, and beverage professionals to explore a wide range of seasonal syrups and recipes crafted for the colder months.

With winter approaching, Monin Day provided the perfect opportunity for attendees to experience rich, warming flavours. Our expert team demonstrated creative drink recipes, from indulgent hot chococlates to festive mocktails, all designed to elevate winter menus.

Monin Day not only highlighted the versatility of these flavours but also gave customers valuable insights into how they can incorporate them into their offerings, creating memorable winter beverages for their clients.

The event was resounding success, reinformcing Bidfood KSA&#39;s commitment to innovation and exceptional taste in the beverage industry. We look forward to seeing these winter inspired flavours thrive in cafes and restaurants accross the Kingdom.

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