Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

Al Diyafa, which was subsequently rebranded to Bidfood KSA in July 2019. Distributes an array of premium food and beverage products across the kingdom, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, and cinemas.&nbsp;

With full presence in Riyadh, Jeddah and Dammam, Bidfood KSA has full fledged food and beverage studios, allowing customers to create innovations and recipes for their concepts.&nbsp; More importantly, Bidfood KSA distributes across all the Kingdom of Saudi Arabia, daily, from 5 distribution centers and using over multi-temperature trucks.&nbsp;

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Al Diyafa

Co Brands

Our Brands

Own Brands

Born in 2009, Al Diyafa Company for catering services is a pioneer in the foodservice industry across the Kingdom of Saudi Arabia.

SAUDI ARABIA

Distribution centers delivering to all regions daily

Bidfood Home is a platform that enables B2C end consumer to order online via a website and a mobile application available on android and iOS. Bidfood Home offers a wide variety of top-quality F&amp;B products delivered to the desired Emirate across the UAE, bringing restaurant experience to consumers, allowing them to recreate unforgettable dining experiences at home.

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company&#39;s focus on serving the HORECA industry: Hotels, Restaurants, and Caf&eacute;s which was and remains the company&#39;s primary customer base.

As HORECA Trade grew and expanded its operations, it joined hands with the global foodservice leader, Bidcorp in 2005, (Bidvest at that time)

Today, Bidfood UAE provides a full portfolio of world-leading range of food and beverage brands; including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, Impossible and many more. We work closely with leading suppliers to bring top of the line products and latest technological innovations to provide the best service in the market.

In 2021, Bidfood UAE was the leading food service distributor to provide clients with a first of a kind technological advancement: myBidfood, which allows customers to order all their needs anytime, anywhere.

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Bidfood

Bidfood UAE was originally Horeca Trade when it was established in the United Arab Emirates (UAE) in 2003. The name Horeca Trade reflected the company's focus on serving the HORECA industry: Hotels, Restaurants, and Cafés which was and remains the company's primary customer base.

Distribution centers delivering to all Emirates daily

Born in 2014, Bidfood Oman group has been providing &amp; distributing premium food and beverage products across the sultanate, to various channels in the HORECA industry like hotels, restaurants, cafes, catering companies, airlines, sporting centers, cinemas etc.&nbsp; With two distribution centers, one in Muscat and the other in Salalah, Bidfood Oman reaches customers across all the nation.

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining &amp; culinary experience.

Bidfood Oman

Bidfood Oman caters the foodservice businesses in Oman and has a wide range of premium local and international products to help customers create the perfect dining & culinary experience.

OMAN

Distribution centers delivering to all governorates daily

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.&nbsp;

Bidfood Bahrain specializes in supplying a wide range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies. Bidfood Bahrain offers an extensive portfolio of products and services to meet the diverse needs of their customers in the food industry.

Bidfood Bahrain

Established in 2014 in Bahrain, Bidfood Bahrain (also know was HORECA) has emerged to be a leader in the foodservice distribution world.

BAHRAIN

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

Bidfood Jordan offers a diverse portfolio of products and services to meet the specific needs of their customers in the food industry focusing on delivering quality products, maintaining efficient supply chains, and providing exceptional customer service.

Bidfood Jordan

Born in 2016, Bidfood Jordan has been providing a comprehensive range of food and beverage products to various sectors, including hotels, restaurants, cafes, and catering companies.

JORDAN

Distribution centers delivering to all districts daily

This Ramadan, Bidfood partnered with Talabat in Dubai to create a heartfelt initiative that honored the tireless efforts of delivery riders - the unsung heroes who ensure food reaches customers across the city. As food service providers ourselves, we recoggnized the importance of giving back to those who work relentlessly, especially during the holy month of Ramadan.

In a unique and meaningful gesture, our team at Bidfood stepped into the shoes of delivery riders for a day. Instead of simply supplying food, we took it upon ourselves to deliver hot packed meals directly to the hardworking riders who keep Dubai&#39;s food scene thriving.

The inititative had a remarkable impact, reaching over 2,000 delivery riders across the city. With the help of our dedicated Bidfoodies, we set up key distribution points in Arjan and Barsha, ensuring that every meal was delivered with gratitude and appreciation. Together with Talabat, we turned this vision into a reality, creating a moment of connection , generosity, and shared purpose. It was a day that highlighted the power of community and the spirit of giving that defines Ramadan.

To all the delivery riders in Dubai, we appreciate you. Ramadan Kareem!

Bidfood and Talabat unite to give back to Dubai's delivery heroes this Ramadan

Bidfood UAE is proud to introduce Five Founders Beef, the latest addition to our growing beef portfolio. As Australia&rsquo;s first carbon-neutral beef brand, Five Founders is redefining sustainability in the meat industry&mdash;making it a top choice for chefs who value mindful sourcing without compromising on quality.

To celebrate the launch, we partnered with Chef Patricia Roig of BOCA to curate an exclusive dining experience, showcasing the exceptional flavors and versatility of Five Founders Beef. Guests indulged in a five-course menu featuring premium cuts such as Tenderloin, Striploin, Brisket, OP Ribs, and Flap, each meticulously prepared to highlight the superior taste and texture of this sustainable beef.

The evening concluded on a sweet note with a Carma Swiss Chocolate dessert, adding a luxurious finish to an already unforgettable culinary journey.

Hosted at Dubai&rsquo;s renowned Green Michelin Star venue, BOCA, this event not only introduced Five Founders Beef to the UAE&rsquo;s culinary scene but also reinforced the growing shift towards responsible dining.

Stay tuned for more exclusive collaborations as we continue to bring the world&rsquo;s best ingredients to your kitchen.

Bidfood UAE welcomes Five Founders Beef to its premium portfolio

Dubai&rsquo;s ultimate destination for BBQ and grills, The Pit at City Walk, recently played host to an exclusive culinary collaboration with celebrity influencer Harry Heal&mdash;bringing food lovers a limited-time brisket sandwich meal featuring none other than the premium Phoenix Wagyu cuts.

Crafted over an open flame, the brisket was expertly prepared using a unique grilling technique developed in partnership between Harry Heal and The Pit&rsquo;s skilled crew. The result? A mouthwatering, smoky, and tender creation that set the city&rsquo;s BBQ scene ablaze.

Over a week-long launch dining experience, guests indulged in an unforgettable menu, immersing themselves in the rich, buttery flavors of Phoenix Wagyu. From sizzling grills to smoky aromas, the activation showcased the exceptional quality of this premium beef.

Bidfood UAE is proud to have powered this exciting collaboration, bringing together top-tier ingredients, culinary craftsmanship, and an experience that truly celebrated the art of fire-cooked perfection.

The Pit x Harry Heal : A Fiery Collaboration with Phoenix Wagyu

Bidfood UAE is proud to launch Heinz Professional Mayonnaise, bringing you a whole new level of creamy indulgence. To showcase its versatility, we&#39;ve created an easy-to-follow recipe that highlights just how effortlessly Heinz Pro Mayo can elevate your dishes.

Ready to experience mayo like never before? Watch the full recipe and discover more on our LinkedIn page!

Made with Heinz - A Recipe Series featuring Chicken Parmigiana

JING Tea Hosts an Exclusive Mixology Experience at JASS Lounge Powered by Bidfood

JING Tea Hosts an Exclusive Mixology Experience at JASS Lounge Powered by Bidfood

This Christmas, Bidfood UAE embraced the spirit of giving by teaming up with the UAE Food Bank to prepare and distribute 500 packed meals to those in need across labor accommodations in Dubai. This heartwarming initiative aimed to spread smiles and joy, ensuring the festive season brought comfort to every corner of the community.

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Giving back to the community lies at the heart of Bidfood UAE&rsquo;s values, and this partnership with UAE Food Bank highlights our commitment to making a difference. Through this initiative, we sought to share the holiday spirit and remind everyone that even small acts of kindness can create a big impact.

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We are deeply grateful for the opportunity to contribute and extend our heartfelt thanks to everyone who made this initiative possible. Together, we continue to work towards a brighter, more compassionate future.

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From all of us at Bidfood UAE, we wish you a joyous and giving Christmas season!

Bidfood UAE Spreads Christmas Cheer with UAE Food Bank

Bidfood UAE recently partnered with the talented Chef Shane to deliver an extraordinary meat experience, showcasing the finest cuts from their premium portfolio. The event provided customers with an immersive journey, highlighting the exceptional quality, versatility, and craftsmanship behind Bidfood&rsquo;s premium meat selections.&nbsp;

The experience began with an educational session at the butchery, where customers explored the intricacies of marbling and texture, gaining hands-on insights into the characteristics that define premium meat. The session also offered a platform for interaction with the team, enabling customers to ask questions and deepen their understanding of the journey each cut takes&mdash;from packaging to preparation and finally to the plate.&nbsp;

Chef Shane curated a menu that demonstrated how these premium cuts can transform into diverse and flavorful dishes, showcasing the versatility of the products across various recipe offerings. Each dish was carefully crafted to highlight the unique qualities of the featured cuts, leaving attendees inspired by the possibilities.&nbsp;

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The Meat Showcase Featured:&nbsp;

Phoenix Brands&nbsp;

Wagyu 6-7 Striploin&nbsp;

Wagyu 6-7 OP-Ribs&nbsp;

ABG&nbsp;

Black Angus Oyster Blade&nbsp;

Silent Valley&nbsp;

Wagyu 9+ Tenderloin&nbsp;

Wagyu 6-7 Topside&nbsp;

Five Founders&nbsp;

100-day grain-fed Tenderloin&nbsp;

100-day grain-fed Flap&nbsp;

The event not only celebrated the art of premium meat but also reaffirmed Bidfood UAE&#39;s commitment to delivering exceptional products that elevate culinary experiences. With Chef Shane&rsquo;s expertise and the quality of Bidfood&rsquo;s portfolio, the event was a masterclass in innovation and taste, leaving customers excited to bring these premium cuts to their menus.&nbsp;

Bidfood UAE Hosts Exclusive Meat Experience with Chef Shane

Bidfood UAE, in collaboration with Heinz, hosted an exceptional event for its customers across the UAE, combining the excitement of golf with a flavorful culinary experience. This celebration honored the strong partnership with customers while showcasing the versatility of Heinz&rsquo;s premium sauce range.&nbsp;

Guests embarked on a delightful snacking journey, tasting and exploring a specially curated menu of premium bites paired perfectly with Heinz sauces. From bold flavors to classic favorites, the experience highlighted the unmatched quality and versatility of the Heinz range.&nbsp;

The event also featured an interactive round of golf with the Heinz team, adding an element of fun and camaraderie to the day. Guests enjoyed a selection of Heinz-enhanced bites, perfectly complementing the engaging activities and creating a memorable experience for all.&nbsp;

This unique celebration was a testament to Bidfood UAE and Heinz&rsquo;s commitment to delivering premium experiences that blend culinary innovation with engaging customer connections.

Let's Golf Together with Heinz

The highly anticipated DP World Golf Championship returned this year, bringing with it not just world-class golf but also an extraordinary culinary experience. In an exciting collaboration, Top Golf partnered with Bidfood UAE to create a standout Food Truck Experience that delighted attendees with a curated menu of irresistible snacks and bites.&nbsp;

The menu featured:&nbsp;

Tanmiah Chicken Korean Popcorn, offering bold and Savory Flavors.&nbsp;

Panko Prawns, served as crispy prawn strips for seafood lovers.&nbsp;

Lamb Weston Fries, perfectly paired with an array of classic Heinz sauces to elevate the taste.&nbsp;

Golf enthusiasts enjoyed a blend of premium food options while taking in the thrilling action on the greens, making the food stand a buzzing spot for indulgence and great conversations. The collaboration successfully showcased the versatility and quality of Bidfood UAE&rsquo;s brands, leaving attendees with a memorable culinary experience.

Bidfood UAE and Top Golf Team Up for a Unique Food Truck Experience at DP World Golf Championship

Bidfood UAE is proud to announce the launch of its newest category, Nature&rsquo;s Basket &ndash; a premium selection of fresh, high-quality vegetables and fruits sourced from diverse origins. This exciting addition to Bidfood&#39;s offerings underscores our commitment to providing customers with exceptional products that elevate culinary experiences.&nbsp;

The launch event was marked by a unique and inspiring session led by Chef Vojtech Vegh, a renowned plant-based, zero-waste chef and author of Surplus: The Food Waste Guide for Chefs. Chef Vojtech guided attendees through a fascinating journey of sustainability, demonstrating innovative techniques to minimize waste while making the most of every vegetable.&nbsp;

Guests, including chefs and culinary experts, were captivated by Chef Vojtech&rsquo;s creative approach, showcasing how zero-waste principles can be seamlessly integrated into dishes, adding value to both the kitchen and the environment.&nbsp;

The event also featured a vibrant display of vegetables and fruits from Nature&rsquo;s Basket, allowing attendees to explore the variety, sample the offerings, and even take some home to experience the premium quality firsthand.&nbsp;

This launch not only introduced a new range of products but also fostered a deeper understanding of sustainable practices, resonating with our core values of innovation and responsibility.

Launch of Nature’s Basket: Premium Fruits & Vegetables Category

Recently, Bidfood Oman hosted an exclusive Chef&rsquo;s Table event at Char Restaurant, W Hotel, for the official Middle Eastern launch of True North Beef by Stanbroke. Top chefs and valued partners from Oman&rsquo;s premier hotels gathered to experience this exceptional beef range. Guests enjoyed a curated tasting menu highlighting premium cuts, including Wagyu, Pure Wagyu, Angus, and Grain-Fed beef, each selected for its rich flavor and quality.&nbsp;

Guided by renowned Chef Abhishek, the event showcased the versatility and superior taste that True North Beef offers to elevate culinary experiences. Dishes like Wagyu Beef Tartare, Wagyu Beef Tongue, Beef Cheek, and Angus Striploin underscored the quality that sets True North apart in the global beef industry. Attendees engaged in discussions around the unique qualities and sourcing of True North Beef, which Stanbroke, an industry leader, has designed to meet the highest culinary standards.&nbsp;

The event marks the beginning of True North&rsquo;s journey in Oman&rsquo;s fine-dining scene, bringing the best of global beef to the Middle East. This exclusive launch allowed partners and chefs a firsthand experience of the quality that will shape future menus and redefine excellence in Oman&rsquo;s food service industry.&nbsp;

Check out the highlight <a href="https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop">here</a>

To enquire or order, click on the following link:  <a href="https://bit.ly/3W7Ju4u" target="_blank">https://bit.ly/3W7Ju4u</a>  &nbsp;

<a href="https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop  ">https://www.linkedin.com/posts/bidfoodmiddleeast_beef-mybidfood-activity-7262716696728145920-AsDe?utm_source=share&amp;utm_medium=member_desktop&nbsp;&nbsp;</a>

True North Beef by Stanbroke Launches in Oman

Bidfood UAE recently delivered a memorable Fever-Tree Perfect Serve experience at the iconic Indya by Vineet, bringing together the finest pairings of premium mixers and gins in an elegant and immersive setting. The event highlighted the full range of Fever-Tree SKUs, with each variant carefully paired with its ideal gin counterpart to showcase the unique flavour harmonies and elevate the tasting experience.&nbsp;

Guests were welcomed into a gastronomic journey, where Indya by Vineet&rsquo;s culinary team designed a bespoke, multi-course lunch menu tailored to complement the distinct notes of each drink. From refreshing citrus profiles to deeper, spiced tones, the food and beverage pairings were crafted to perfection, offering an unparalleled sensory experience.&nbsp;

A key highlight of the event was an exclusive session held in Indya&rsquo;s dedicated gin room, where attendees were guided through Fever-Tree&rsquo;s diverse product range. Experts delved into the flavour nuances of each mixer, explaining how they are designed to enhance and complement specific gins. Guests gained a deeper appreciation for the art of mixing, learning how Fever-Tree&rsquo;s commitment to using the finest natural ingredients results in a superior drinking experience.&nbsp;

This event not only underscored Bidfood UAE&rsquo;s dedication to providing premium, tailored beverage solutions but also reinforced its partnership with Fever-Tree in promoting the perfect serve. By seamlessly blending education, fine dining, and expertly curated drinks, Bidfood created a truly unique and sophisticated experience for all in attendance

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