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January 16, 2020 | 10:00 AM

Bidfood UAE Appointed as distributor of Kraft Heinz's foodservice products in the UAE


Bidfood UAE announced today its appointment as the distributor of Kraft Heinz’s products in the UAE’s foodservice channel.   Not only does the recently-established partnership entail the push of Kraft Heinz’s core items, i.e. Heinz Ketchup and Mayonnaise, but it also means a focus on the introduction of the company’s wider range of brands such as the Bull’s-Eye Barbecue range, Tomato Salsa, and Soy Sauce range, to the UAE’s foodservice channel through Bidfood’s Sales, Marketing, and Operations forces.   The latter comes as an evident undertaking for Bidfood UAE, who together with Kraft Heinz, will be able to offer a complete culinary solution to F&B stakeholders from full-service and quick-service restaurants, to cafés and hotels, ultimately improving their menu offerings and elevating end-consumers’ food experience altogether.   “We couldn’t be happier to partner with one of the most distinguished food brands in the world; Kraft Heinz was able to achieve, and deservingly so, a global community around its brand built on excellence in quality. Kraft Heinz products truly became an essential item on every table around the world. Together, Bidfood UAE and Kraft Heinz will embark on an exciting culinary journey founded on vigorous sales tactics that will drive Kraft Heinz’s products into the UAE’s foodservice channels – we are ready, willing, and able,” says Bidfood ME’s Chief Commercial Officer Wael Al Jamil.   Adding to Al Jamil’s statement on the fellowship, Kraft Heinz Head of Foodservice Middle East and Africa, Deborshi Sarkar, says: “Bidfood UAE’s presence is prevalent in the local foodservice industry and it’s celebrated for its superior standing in the UAE. Through the company’s powerful network, expertise in the industry and diligent team, we at Kraft Heinz are certain we’ll be able to significantly increase distribution and presence across the UAE while adding value to every menu around the country in tandem with Bidfood UAE’s extensive range of high-grade products.”   Bidfood Middle East currently operates in five markets via the Bidfood stand-alone commercial entities in every market – Bidfood UAE, Bidfood Oman, Bidfood Bahrain, Bidfood KSA, and Bidfood Jordan. Bidfood ME supplies major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills to the GCC foodservice market.
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December 15, 2019 | 10:00 AM

Bidfood UAE Signs Agreement with UAE Food Bank to Tackle Food Waste


In keeping with efforts to tackle food waste and devise an integrated sustainability and food management plan, Bidfood UAE signed an agreement with the UAE Food Bank locking its involvement in its mission of tackling food waste in the country. The partnership marks a new milestone for the Bidfood UAE who, for the past year, has capitalized on the sustainability layer of the industry via partnerships with plant-based suppliers, recycling initiatives, and sizeable investment in Research and Development.   The agreement entails an official partnership between Bidfood UAE and the UAE Food Bank, whereby the former will provide any and all surplus of food deemed suitable for consumption as per official health and safety standards. The UAE Food Bank will then collect the surplus of food and distribute to approved charities and organizations around the country.   “On behalf of Bidfood UAE, I would like to express how thankful we are to be part of such a noble cause put in place by the UAE Food Bank. Through our participation in the project, we will be actively involving the team and stakeholders in the food waste management mission. We will provide positive support in organizing trainings and involving every stakeholder and every department in the company with the end-goal of installing an added dimension to our sense of responsibility towards our community - specifically pertaining to food,” Bidfood Middle East CEO, Hisham Al Jamil, said on the company’s plans to optimize its involvement in the project.    The partnership will kick off with training sessions provided by the UAE Food Bank through which involved parties, i.e. Bidfood UAE’s internal team, customers, and suppliers, will be educated on surplus food preservation and storage per food health and safety laws. Bidfood UAE will also be integrating food waste management solutions into business strategies, communications, vision, and corporate values, to help fight food waste and utilize its expertise in the foodservice industry for the greater good of the community.   An evident benefit of the partnership lies in Bidfood UAE’s vast market reach, namely its solid network of suppliers and customers that can potentially be brought on board the food waste mission through trainings and campaigns, which in turn will translate into a larger number of participants in the UAE Food Bank project and the fight against food waste.      “With Bidfood UAE onboard our mission, we’ll be increasing our network of partners in the foodservice industry and there is no doubt that we will be able to expand our reach within the country. The company’s positive reputation in the market and strong relationship with key stakeholders makes it a key ambassador for our cause. We are looking forward to nurturing our relationship with Bidfood UAE further and are confident that this partnership will yield positive results for all parties involved and ultimately those in need,” Dubai Municipality Food Safety Director, Iman Ali Al-Bastaki said. 
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December 10, 2019 | 10:00 AM

S.Pellegrino Launches First Edition of ‘S.Pellegrino Christmas Competition’ in the UAE


S.Pellegrino, Nestle Waters in collaboration with Bidfood UAE launches the first edition of the S.Pellegrino Christmas Competition in the UAE to celebrate the festive Christmas season all the while encouraging F&B partners to recycle in a collaborative effort to tackle waste. Nice major local F&B outlets are participating in this year’s competition, namely Jazz@PizzaExpress – JLT, PizzaExpress – Al Safa, LUIGIA, Hard Rock Café – Dubai International Airport T3, Hard Rock Caffe – Dubai Festival City, Eataly – The Dubai Mall, Markette – The Dubai Mall, Carluccio’s – Spring Souk, and Social House – The Dubai Mall. Participants were encouraged to build eye-catching Christmas trees using their stock of empty S.Pellegrino’s 1L glass bottles and were given creative freedom on choice of shape, size, and decoration. S.Pellegrino’s team in Dubai will be visiting the participating outlets to judge the tree based on creative usage of the S.Pellegrino bottles and the overall look and Christmas feel of the “tree”. On the 15th of December, three winners will be chosen. First place will receive AED 5,000, second place AED 3,000, and third place AED 1,000, in gift vouchers. This program marks the first step in S.Pellegrino’s efforts to install a 360 recycling program in 2020.
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November 19, 2019 | 04:22 PM

How to Find the Right Wholesale Food Distributor for Your Business


Whether you own a cozy café, you manage a bustling bakery, or you are the procurement head for a top-notch hotel, a reliable and trustworthy wholesale food distributor will surely bring benefits to your business. Read on and discover how to find the perfect food and beverage supplier for your specific business needs. Sweet Pairings Just like in any business, you want suppliers and partners that you can rely on. If you are in the food industry or a field that would require working with food and beverage suppliers on a regular basis, then you know how crucial it is to find the perfect partner. Aside from making it easier for you to work, finding a dependable distributor for your food and beverage requirements will also ensure excellent quality. This is not just in terms of the products that they provide but also in the services that you will be able to deliver to your customers. Having the freshest and top-quality bread, coffee, meats, and other food and beverage products in your pantry is certainly a boon that will help build your reputation. From providing wholesale cakes, to sparkling or mineral water, to frozen fruits or meats, your trusty food supplier plays a fundamental role in ensuring that you use only the best products for your customers. How, then, can you make sure to secure the best ally in the food and beverage distribution trade? Here are five simple tips for finding the right wholesale food distributor for your business: 1. Know Your Business Before you can go around and look for a wholesale food distributor, you must first know what your specific requirements are. This will help you avoid wasting time, energy, and resources. At the same time, it will help streamline the choices. If you’re a boulangerie and cafe, for example, then you only need to train your sights on food distribution companies that offer wholesale bread and coffee for sale. It would be a plus if they can also supply other items that you need such as cakes, donuts, or muffins. If you know what you need, then you will know what to look for. 2. Survey the Market There might be several food distribution companies within your area. If so, this can be an overwhelming task, especially if these companies are toe to toe with each other. To help you simplify the selection process, you must get a good grasp of the market. Ask trusted colleagues in the industry about the food distributors that they would recommend. Join professional networks and industry forums or subscribe to industry publications to get the latest buzz and insider information. You can also attend trade shows, fairs or expos so you can meet and have face-to-face interaction with wholesale food providers. This is an ideal venue where you can ask questions or set an appointment instead of just relying on online information. 3. Check Their Product Portfolio Once you have streamlined your choices, check each one’s portfolio. Peruse their menu of food and beverage products. Know what their specialties are. If you are a food catering service, for example, then you will need a more diverse selection of products to fill your requirements. The same goes if you are running a restaurant or a hotel café. Some food distribution companies may even include non-food products on their list, such as coffee machines. 4. Inquire About Their Services When choosing a wholesale food supplier, it would serve your best interest if they can also provide complementary services that will help make your business more efficient and productive. Check if you can order online and have your items delivered. A dependable wholesale food distributor can deliver within 24 hours upon order placement. Of course, there are other factors at play, such as the delivery area or the availability of the products. That is why you should also look at the network where they operate as well as their roster of brand partners. There are also some food distributors that offer customized food or beverage products that will suit your menu. Others may lend their expertise and industry knowledge on the latest trends, technology, and other important updates related to your industry through their company website or blog. 5. Review Their Pricing You’re in the business to gain profits so you should also look at the pricing structure of the wholesale food distributor that you are eyeing. It should be at a range that you are most comfortable with and will not drain your finances. See if their products and services are appropriately priced. Look at the quality of their offerings. The brands that they carry will also give you an indication of quality and excellence. In addition, factor in the ease and convenience of doing business with them when you are trying to weigh the costs. What’s more, you can check if they have flexible financing options. Some offer a more competitive price for long-term contracts compared to one-off deals. Figure out how to draft a win-win situation for both parties if you can. Just Desserts When you have invested time, energy and resources in looking for the perfect wholesale food distributor, then you can look forward to getting the appropriate reward for your efforts. Having a reputable food and beverage distributor as your ally will certainly work to your advantage. From good food to convenient services, you can pass on the benefits that you get to your customers and dish out five-star excellence. Get in touch with us at Bidfood ME today.
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October 22, 2019 | 10:00 AM

Bidfood Goes Pink for Breast Cancer Awareness Month


In honour of Breast Cancer Awareness Month and in line with our responsibility of raising awareness on pivotal social subjects, Bidfood UAE organized yet another breast cancer awareness talk with the help of Al Jalila Foundation and its Brest Friends initiative. Dr. Sarah Sharif, a member of the Irish College of General Practitioners (M.I.C.G.P.) specializing in women and children’s health, launched the session with a set of medical statistics, facts, and warning signs, then Breast Cancer “warrior”, ambassador and Policy and Strategy Advisor specializing in Governments and NGOs, Ghadeer Kunna, shared an inspiring story of her personal battle with the disease to offer a first-person point of view on the topic.   What sets this year apart from the previous ones, is that this time, both men and women attended the talk; more than 40 of our Bidfoodies sat all eyes and ears, including members of our Sales team, Supply Chain team, Telesales team, Marketing team, Accounts team, IT team, HoDs, and Managers. The two-hour talk was informal, which allowed for a safe-space type of environment that encouraged our team members to ask questions and voice their concerns, no holds barred.    Founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum in 2013, Al Jalila Foundation is a global philanthropic organization dedicated to transforming lives through medical research, education, and treatment.  A partner of Al Jalila Foundation, Brest Friends is the first breast cancer support group in the UAE established in 2005 by Dr. Houriya Kazim, the UAE’s first female surgeon, where patients and survivors meet monthly to learn, share experiences and offer moral and emotional support to each other.   A very big "Thank You" to Dr. Sharif and Ms. Kunna for an enlightening, informative, and extremely important discussion! Happy #Pinktober
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October 02, 2019 | 10:00 AM

A look into our Anchor Food Professionals Training


This morning, our Sales Team headed down to Fonterra’s headquarters for an intensive training on its foodservice range, Anchor Food Professionals. While it might be second-nature to most of our BDEs and Team Leaders, the session targeted the new Bidfoodies who joined our team this month – but a review session for those who mastered the art of AFP didn’t hurt either!    The training covered everything from an introduction to the brand to a deep dive into its SKUs like the Anchor Extra Whip Whipping Cream and the Anchor Extra Yield Cooking Cream.   A little later into the day, the team got to handle and work with the products to experience first-hand each of their qualities and USPs, the latter arming them with a hands-on understanding of the items at hand.   Thanks, Chef Manfred Kohlen and the Fonterra team for being a proactive part of our team’s growth!
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