St. Pierre Debuts In The UAE Foodservice Market With Bidfood UAE

January 31, 2022 Bidfood - News

We are excited to announce the news of our distribution agreement with St. Pierre, America's number one brioche brand and the fastest-growing bakery brand in the UK. Bidfood UAE will now supply St Pierre Brioche Burger Buns to the foodservice sector nationwide and will launch St. Pierre Seeded Brioche Burger Buns and St Pierre Sliced Brioche Loaf from March 2022.


St Pierre Groupe is an international market leader in the bakery sector with a brand portfolio that includes St Pierre, Baker Street and Paul Hollywood. St Pierre Bakery offers a range of European baked delights – from tasty brioche loaves and rolls to delicious Belgian waffles and French crepes – to help make every day magnifique. The company provides bakery products to the global retail and wholesale markets as well as the hospitality industry to the UK, USA, UAE and Europe. Their products are sold in more than 35,000 stores worldwide.  


Commenting, Hisham Al Jamil, Bidfood Middle East CEO said, “We are delighted to partner with St. Pierre, a brand whose quality and excellence lives up to the reputation. It is well-aligned with Bidfood UAE’s mission to provide distribution solutions that meet our customers’ unique needs by delivering top quality products, innovative brands and superior service. This partnership will allow us to respond to increasing demand for bakery products in the UAE, further strengthening our foodservice offering in the region.


Mark Frossell, Commercial Manager for St Pierre, said, “Our expansion into the foodservice sector with Bidfood UAE is part of our mission to help make premium, quality products accessible to everyone. Taste is key in bakery – purchase drivers start with the flavour and independent taste tests consistently place our brioche ahead of competitors for texture, appearance and flavour. That’s key to every audience, regardless of the context in which they come to experience the St Pierre brand, but it’s especially important to foodservice operators who rely on consistent product quality. Offering a superior product means we can elevate meals and deliver an experience that helps to make ‘everyday’ magnifique." 


We are glad to be part of this journey with St. Pierre Groupe and look forward to serving the UAE market with the #1 best brioche burger bun.