Bidfood UAE and Bidfood KSA signed a new exclusive distribution agreement with London-based edible oil company, FlavOil, to supply its High Oleic Cooking Oil to the UAE’s foodservice channels.
Commenting on the secured designation, Bidfood Middle East Chief Commercial Officer, Wael Al Jamil, said: “FlavOil is the kind of company that we, at Bidfood Middle East, always seek to partner with - unique, transformative and solution-based. We are excited to be appointed as exclusive distributors of FlavOil’s products within the local foodservice channels and are strongly committed to increasing the company’s market footprint in the UAE.”
Adding to Al Jamil's statement on the partnership, FlavOil Marketing Manager, Martin McHugh, said: “Our deal with Bidfood UAE and Bidfood KSA means reaching a wider consumer base in the UAE and penetrating further deep into the local foodservice market. With Bidfood UAE’s industry authority and powerful network, there’s no doubt that our companies’ mutual goals will come to fruition.”
FlavOil’s High Oleic Cooking Oil is refined from the highest-quality natural high oleic seeds. It is durable, and resists heavy usage, lasting in the high heat of the professional kitchen. It also reduces waste and downtime and is being rapidly adopted by professional chefs and QSR operators as a more economical choice in the long term, despite its premium price.