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Bidfood

Say goodbye to soggy fries, say hello to Hot2Home!

Bidfood

Now satisfy your veggie cravings with GREEN GIANT

Available across the Kingdom

Bidfood

Introducing our new range of vegan & gluten-free desserts in the UAE

Bidfood

Introducing our new range of Vegan Cheese in the UAE

Bidfood

Welcome to Bidfood

we share your passion for good food

Bidfood

Say goodbye to soggy fries, say hello to Hot2Home!

Bidfood

Now satisfy your veggie cravings with GREEN GIANT

Available across the Kingdom

Bidfood

Introducing our new range of vegan & gluten-free desserts in the UAE

Bidfood

Introducing our new range of Vegan Cheese in the UAE

Bidfood

Welcome to Bidfood

we share your passion for good food

ABOUT
BIDFOOD

Bidfood group is the world's leading foodservice distribution company outside North America covering more than 35 countries. Its core business is sales, marketing, development and distribution of food, beverage and non-food brands to the operators of the foodservice channel.

 

Bidfood Middle East currently operates in 5 markets (United Arab Emirates, Saudi Arabia, Bahrain, Oman and Jordan) catering to customers in a wide range of sectors within the foodservice and catering industries. These include; hotels, restaurants, cafes, QSRs, sub-distributors, wholesalers, entertainment, as well as many independent operators in the hospitality industry.

Operating Across

5 continents
30 countries

Employees

30,000

Listed on the

Johannesburg
Stock Exchange

OUR
LATEST NEWS

July 30, 2019 | 11:03 AM

Introducing Lamb Weston's latest innovation in the UAE


Lamb Weston's ingenious Hot2Home™ comes with revolutionary Hot2Home™ Fries, unique Hot2Home packaging, and Store2Door support.   The Hot2Home™ fries have a game-changing coating ensuring a holding time up to 20 minutes, are designed for both home delivery and dine-in and are available in both 6x6 and 9x9 cut sizes. The patented Hot2Home fry cup comes with aeration to ensure the warmth and crispness of fries during transport, are customizable to customers' preference, and bear the Hot2Home™ logo as a quality seal. The Hot2Home™ Store2Door support means advice on optimal front and back of the house operation and store to door training!   With Lamb Weston's Hot2Home™:   - You have one fry for takeaway, drive-thru, and home delivery - You can extend your fry's crispiness by 20 minutes - You can expand your distribution range of home delivery - You can increase positive reviews and word of mouth around your fries!
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July 29, 2019 | 10:00 AM

Bidfood Oman signs exclusive distributorship with premier potato processing brand, Lamb Weston.


Bidfood Oman (previously known as HORECA Trade), - the leading foodservice distributor in Oman, announced its recent appointment as exclusive distributor to potato producer frozen potato product producer, Lamb Weston, in the Sultanate of Oman.   Lamb Weston has been partners with Bidfood UAE, - Oman’s sister company in the United Arab Emirates, - since 2007. Since then, the partnership has yielded many pride-worthy milestones and accomplishments, which rendered the partnership- decision an easy one for Bidfood Oman to make and created new possibilities for the potato processor’s presence in the Middle East.   Commenting on the new business partnership, Bidfood Middle East Chief Commercial Officer, Wael Al Jamil, said: “Lamb Weston is the premier potato processing brand in the world and one of the best frying companies to exist in the market. It is a top choice for many restaurants and culinary professionals, so we couldn’t be more excited about our new partnership in a new market.” The partnership is part of Bidfood Oman’s strategy to strengthen its product portfolio and better serve the increasing demand for frozen potato products and growth ambitions of customers in the Sultanate of Oman.   Adding to Al Jamil’s comment, Lamb Weston’s Foodservice Business Leader – Middle East, Nizar Al Husseini, said: “Reflecting on our vision to be the preferred inventive potato solution provider in the Middle East, we believe that Oman is a significant market with a high potential to fuel our ambitious growth in the region and sustain our market leadership position. Al Husseini also added, “At Lamb Weston, we see possibilities in potatoes and with Bidfood we see possibilities in Oman foodservice market!”
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July 22, 2019 | 10:00 AM

Bidfood UAE adds vegan & gluten-free desserts to its portfolio


Bidfood UAE is happy to announce its partnership with Mademoiselle Desserts to supply its Handmade Cake Company's vegan and gluten-free desserts across the UAE’s foodservice channels. The partnership comes as a step in Bidfood UAE’s venture towards vegan food products in a mission to tend to the increasing demands for vegan substitutes in the United Arab Emirates.   Commenting on the new signing, Bidfood UAE Marketing and Brand Development Manager, Jad Asaad, said: “Vegans also deserve to indulge in succulent desserts and our partnership with Mademoiselle Desserts is a step in the right direction. Their products are unmatched in terms of quality, sustainability, and taste and will guarantee customer satisfaction without a doubt.”   Mademoiselle Desserts’ Handmade Cake Company range includes vegan cheesecakes and vegan fudge cakes, gluten-free carrot and chocolate cakes, gluten-free scones, gluten-free chocolate fondant, and gluten-free toffee pudding. “With the help of Bidfood UAE’s massive reach in the country, we will ensure that no sweet tooth is left unsatisfied, Mademoiselle Desserts’ UK Commercial Director, Gareth Jones, commented. “Our range makes it possible for restaurants, coffee shops, dessert stores, and culinary chefs to easily incorporate delicious vegan dessert options to their menus, and vegan or not, everybody will love it.”
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