Bidfood

Bidfood UAE Signs Distribution Agreement With Kraft Heinz Foodservice

Bidfood
Bidfood

S.Pellegrino Launches First Edition of ‘S.Pellegrino Christmas Competition’ in the UAE

Bidfood

Say goodbye to soggy fries, say hello to Hot2Home!

Bidfood

Now satisfy your veggie cravings with GREEN GIANT

Available across the Kingdom

Bidfood

Introducing our new range of vegan & gluten-free desserts in the UAE

Bidfood

Bidfood UAE Signs Distribution Agreement With Kraft Heinz Foodservice

Bidfood
Bidfood

S.Pellegrino Launches First Edition of ‘S.Pellegrino Christmas Competition’ in the UAE

Bidfood

Say goodbye to soggy fries, say hello to Hot2Home!

Bidfood

Now satisfy your veggie cravings with GREEN GIANT

Available across the Kingdom

Bidfood

Introducing our new range of vegan & gluten-free desserts in the UAE

ABOUT BIDFOOD

ABOUT
BIDFOOD

Bidfood is the world's leading foodservice distribution company outside North America covering more than 35 countries in five continents. Focused on foodservice, Bidcorp comprises a mix of well-established leading and rapidly growing market positions, offering significant future upside. The profile of the customer base is strategically targeted to fully service the foodservice industry’s needs.

 

 

Bidfood Middle East, part of JSE-listed Bidcorp, currently operates in five markets in the GCC (United Arab Emirates, Saudi Arabia, Bahrain, Oman, and Jordan) catering to customers as a wholesale food distributor in a wide range of sectors within the foodservice and catering industries. These include hotels, restaurants, cafes, QSRs, sub-distributors, wholesalers, entertainment, as well as many independent operators in the hospitality industry.

Operating Across

5 continents
35 countries

Employees

30,000

Listed on the

Johannesburg
Stock Exchange

OUR
LATEST NEWS

January 16, 2020 | 10:00 AM

Bidfood UAE Appointed as distributor of Kraft Heinz's foodservice products in the UAE


Bidfood UAE announced today its appointment as the distributor of Kraft Heinz’s products in the UAE’s foodservice channel.   Not only does the recently-established partnership entail the push of Kraft Heinz’s core items, i.e. Heinz Ketchup and Mayonnaise, but it also means a focus on the introduction of the company’s wider range of brands such as the Bull’s-Eye Barbecue range, Tomato Salsa, and Soy Sauce range, to the UAE’s foodservice channel through Bidfood’s Sales, Marketing, and Operations forces.   The latter comes as an evident undertaking for Bidfood UAE, who together with Kraft Heinz, will be able to offer a complete culinary solution to F&B stakeholders from full-service and quick-service restaurants, to cafés and hotels, ultimately improving their menu offerings and elevating end-consumers’ food experience altogether.   “We couldn’t be happier to partner with one of the most distinguished food brands in the world; Kraft Heinz was able to achieve, and deservingly so, a global community around its brand built on excellence in quality. Kraft Heinz products truly became an essential item on every table around the world. Together, Bidfood UAE and Kraft Heinz will embark on an exciting culinary journey founded on vigorous sales tactics that will drive Kraft Heinz’s products into the UAE’s foodservice channels – we are ready, willing, and able,” says Bidfood ME’s Chief Commercial Officer Wael Al Jamil.   Adding to Al Jamil’s statement on the fellowship, Kraft Heinz Head of Foodservice Middle East and Africa, Deborshi Sarkar, says: “Bidfood UAE’s presence is prevalent in the local foodservice industry and it’s celebrated for its superior standing in the UAE. Through the company’s powerful network, expertise in the industry and diligent team, we at Kraft Heinz are certain we’ll be able to significantly increase distribution and presence across the UAE while adding value to every menu around the country in tandem with Bidfood UAE’s extensive range of high-grade products.”   Bidfood Middle East currently operates in five markets via the Bidfood stand-alone commercial entities in every market – Bidfood UAE, Bidfood Oman, Bidfood Bahrain, Bidfood KSA, and Bidfood Jordan. Bidfood ME supplies major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills to the GCC foodservice market.
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December 15, 2019 | 10:00 AM

Bidfood UAE Signs Agreement with UAE Food Bank to Tackle Food Waste


In keeping with efforts to tackle food waste and devise an integrated sustainability and food management plan, Bidfood UAE signed an agreement with the UAE Food Bank locking its involvement in its mission of tackling food waste in the country. The partnership marks a new milestone for the Bidfood UAE who, for the past year, has capitalized on the sustainability layer of the industry via partnerships with plant-based suppliers, recycling initiatives, and sizeable investment in Research and Development.   The agreement entails an official partnership between Bidfood UAE and the UAE Food Bank, whereby the former will provide any and all surplus of food deemed suitable for consumption as per official health and safety standards. The UAE Food Bank will then collect the surplus of food and distribute to approved charities and organizations around the country.   “On behalf of Bidfood UAE, I would like to express how thankful we are to be part of such a noble cause put in place by the UAE Food Bank. Through our participation in the project, we will be actively involving the team and stakeholders in the food waste management mission. We will provide positive support in organizing trainings and involving every stakeholder and every department in the company with the end-goal of installing an added dimension to our sense of responsibility towards our community - specifically pertaining to food,” Bidfood Middle East CEO, Hisham Al Jamil, said on the company’s plans to optimize its involvement in the project.    The partnership will kick off with training sessions provided by the UAE Food Bank through which involved parties, i.e. Bidfood UAE’s internal team, customers, and suppliers, will be educated on surplus food preservation and storage per food health and safety laws. Bidfood UAE will also be integrating food waste management solutions into business strategies, communications, vision, and corporate values, to help fight food waste and utilize its expertise in the foodservice industry for the greater good of the community.   An evident benefit of the partnership lies in Bidfood UAE’s vast market reach, namely its solid network of suppliers and customers that can potentially be brought on board the food waste mission through trainings and campaigns, which in turn will translate into a larger number of participants in the UAE Food Bank project and the fight against food waste.      “With Bidfood UAE onboard our mission, we’ll be increasing our network of partners in the foodservice industry and there is no doubt that we will be able to expand our reach within the country. The company’s positive reputation in the market and strong relationship with key stakeholders makes it a key ambassador for our cause. We are looking forward to nurturing our relationship with Bidfood UAE further and are confident that this partnership will yield positive results for all parties involved and ultimately those in need,” Dubai Municipality Food Safety Director, Iman Ali Al-Bastaki said. 
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December 10, 2019 | 10:00 AM

S.Pellegrino Launches First Edition of ‘S.Pellegrino Christmas Competition’ in the UAE


S.Pellegrino, Nestle Waters in collaboration with Bidfood UAE launches the first edition of the S.Pellegrino Christmas Competition in the UAE to celebrate the festive Christmas season all the while encouraging F&B partners to recycle in a collaborative effort to tackle waste. Nice major local F&B outlets are participating in this year’s competition, namely Jazz@PizzaExpress – JLT, PizzaExpress – Al Safa, LUIGIA, Hard Rock Café – Dubai International Airport T3, Hard Rock Caffe – Dubai Festival City, Eataly – The Dubai Mall, Markette – The Dubai Mall, Carluccio’s – Spring Souk, and Social House – The Dubai Mall. Participants were encouraged to build eye-catching Christmas trees using their stock of empty S.Pellegrino’s 1L glass bottles and were given creative freedom on choice of shape, size, and decoration. S.Pellegrino’s team in Dubai will be visiting the participating outlets to judge the tree based on creative usage of the S.Pellegrino bottles and the overall look and Christmas feel of the “tree”. On the 15th of December, three winners will be chosen. First place will receive AED 5,000, second place AED 3,000, and third place AED 1,000, in gift vouchers. This program marks the first step in S.Pellegrino’s efforts to install a 360 recycling program in 2020.
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