‘Innovation that Drives Profitability’: Bidfood ME to Exhibit at Gulfood’s 25th Edition

February 03, 2020 | 10:00 AM Bidfood - News

Lock in the dates in your calendars and come see us at Stand D7-25, Hall 7!

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Bidfood Middle East is set to participate in the 25th edition of Gulfood, the world's largest annual food and beverage trade exhibition.

Bidfood Middle East will host thousands of local and international show attendees from the F&B world at its eponymous stand from the 16th to the 20th of February, at the Dubai World Trade Center. 

Keeping with the trade show’s theme of this year, ‘Rethinking Food’, Bidfood ME’s stand will display a multitude of product innovations from its portfolio under its overarching theme ‘Innovation that Drives Profitability’. 

Plant-based cheese from Violife, superior high-oleic cooking oil from FlavOil, a range of product developments from Kraft Heinz, and a selection of gourmet salt from Cornish Sea Salt, among other surprises, will all be on full display around Bidfood ME’s space for passersby to explore. The products’ quality, application options, and attributes will be showcased front and center at the stand’s demo area, where corporate chefs and specialist mixologists will be highlighting the products via daily menu creations reinforcing Bidfood Middle East’s ‘full-solution’ product offering.

“With a show as big as Gulfood in terms of reach and exposure, it is an incredible opportunity for Bidfood Middle East to reinforce why we are the leading foodservice distributor in the region. Not only does the quality of the brands we carry speak volumes, but our constant search for innovative products also allows us to remain ahead of the curve,” Bidfood Middle East CEO, Hisham Al Jamil, said. “This year’s theme at Gulfood is exactly what people can expect at our stand: a fascinating, curated range of product innovations that help drive profitability and provide a front-and-back-of-house solution to the F&B world. We invite everybody to pass by our stand, talk to our regional team, ask about the products and experience our range first-hand.”

More than 15 of Bidfood Middle East’s brands will be displaying their products at the show, 12 of which will present their products on bespoke stands across the perimeter of the Bidfood ME space, and the rest via the culinary demo area inside the space. These include Kraft Heinz, Violife, Sweet Street, General Mills, CSM, FlavOil, Cornish Sea Salt, Black & White Coffee, The Handmade Cake Co., Pacific West, Bridor, Monin, and more.

With around 98,000 visitors hailing from more than 192 countries and over 5,000 exhibitors, Bidfood Middle East’s team members will be flying in from all over the region (Jordan, KSA, Bahrain, and Oman) to represent the company and participate in the highly-anticipated show.